5 Retail Lighting Guidelines

Lighting is one of the most important aspects of a retail space, as any business owner knows. Retail lighting should achieve certain goals while providing a pleasant experience for the customer. Here are the top 5 lighting rules of retail to help your business succeed.

1. Maintain a consistent color temperature

Color temperature is one of the top 5 lighting rules of retail. Color temperature refers to how warm (yellow) or cool (white to blue-white) a light is to the eye. What is the significance of color temperature in retail spaces? Color temperature plays a role in customers' perception of space, with warmer colors creating a cozy vibe and cooler temperatures inspiring an alert one. The color temperature also influences the willingness to buy. Customers will be less likely to buy from your location if it is perceived as too warm. A retail space's color temperature will obviously be determined by its type. Consistency in color temperature is key. It is not a good idea to have warm and cool lights in the same space since it creates a startling and unpleasant contrast for the eyes.

2. Sources of light layered

Space should be illuminated from several different sources in order to be effective and pleasing to the eye. By using overhead troffer fixtures alone, you will not be able to produce all the lumens needed for the space. That's not only outdated for the retail industry, but it also looks a bit washed out. By layering fixtures with multiple light spread directions, you can create a more attractive effect and make it easier on the eyes.

3. Don't rely solely on windows

A retail space's windows can contribute to the creation of natural light, which reduces the need for artificial lighting during the day. Although you should make the most of this natural light source because it is the most attractive to the consumer's eyes, you shouldn't rely on it excessively. That light source won't be sufficient if the location is open at night or if it's a stormy day without additional artificial lighting. When arranging your lighting, make sure to take advantage of the windows but avoid relying on them excessively.